Your Privacy Matters

Privacy Policy Effective date: 3/1/2017

At Vertolo we were founded on the principle of simplicity and a fundamental philosophy of “customers first.” That philosophy powers all of the decisions we make, including how we gather and respect each of our customer’s ‘Personally identifiable information’ (PII). PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

We’ve crafted the policy below to be as clear and straightforward as possible. Our aim is for you—our customers—to feel informed and empowered with respect to your privacy on our solution. While we’ve tried to keep it as simple as possible, we know that some of our customers are not familiar with how things like cookies, IP addresses, and browsers fit into the overall PII privacy landscape, so we’ve included some information that may help. Your privacy matters to Vertolo so whether you are new to Vertolo or a long-time user, please do take the time to get to know our practices – and if you have any questions contact us at

This Privacy Policy was last updated on the “Effective date” noted above. Vertolo reserves the right to change, modify or amend this Privacy Policy from time to time to reflect changes in our privacy practices. You are encouraged to review this Privacy Policy periodically and to check the “Effective date” at the top of this Privacy Policy for the most recent version, to inform yourself about how your PII is collected (voluntarily submitted or collected automatically), used, or shared when accessing or using the Solution.

While we can’t think of any reason that you wouldn’t agree with our Privacy Policy, if you find that you do not agree with these terms, please do not access or use the Services.

What personal information do we collect?

In order to enable customers of our Services to see certain pages, when specifically requested by such customers, we may require the user to provide contact information, (including but not limited to name and e-mail address). The information collected shall be used for the purpose of providing you with email support and in order to allow Vertolo to contact you, from time to time, via email communication, with news and updates about services, products and offerings (such as: a newsletter, new releases, new features, special offers etc.).

If you wish, at any time, to remove your email address from any of the above mentioned email mailing lists and stop receiving future email communications from us, other than the emails directly related to the Service functionality, you may unsubscribe by sending an email to: For your convenience, email communication from us contains instructions regarding how to unsubscribe from our e-mail mailing lists.

Contact information is information such as your name or mailing address that can be used to uniquely identify you and it is necessary for us to have in order to provide the Services to You, BUT we do not sell or otherwise make your PII available to third parties except to those third parties that are directly responsible for providing core functionality of our Solution.

When do we collect information?

We collect information from you when you register on our site, access our services, subscribe to a newsletter, fill out a form, or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, sign up for newsletters, respond to surveys or marketing communications, or use certain other site features, in the following ways:

  • To personalize your user experience and to allow us to deliver the type of content and product offerings in which you are most interested or have directly requested from us.
  • To improve our Services in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To administer surveys or other site features.
  • To quickly process your transactions.
  • To send periodic emails regarding your products and services.

How do we protect visitor information?

Vertolo utilizes industry best practices and best of breed technology to manage the security of our infrastructure and your data. All your contact information, including, but not limited to, your name, address, telephone number, email address, is held in strict confidence. This information is collected for the primarily purposes of enabling you to receive the Services requested by you.

Security scanning

Your personal information is stored behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

Although we take every possible measure to provide secure Services we cannot fully control and therefore cannot be liable for service interruptions, intrusions, errors, loss of data, or any other interference with the use of the Services as a result of security related incidents.

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (with your permission) that enables the site’s or service provider’s systems to recognize your browser and remember certain information. Cookies are also used to help us understand your preferences based on previous or current Site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about Site traffic and Site interaction so that we can better tailor your site experience while improving functionality in the future.

We use cookies to:

  • Understand and save user’s preferences for future visits.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. If you disable cookies, you will still be able to access our site, but some features may require you to log-in.

Third party disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information (PII) unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our Services, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to protect ourselves from liability, or to comply with law, enforce our site policies, or protect ours or others’ rights, property, or safety. We may also disclose your personal information to the extent necessary in connection with a merger, acquisition, liquidation or bankruptcy of the company.

Additionally, we do not share share non-personally identifiable visitor information to other parties for marketing, advertising, or other uses.

Third party links

Links to third party websites are provided as a convenience to you. Such linked sites are outside of our control and responsibility and are not covered by this policy. If you use any such linked sites, you should consult the privacy policies posted on those websites.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites or mobile applications collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy.

Notice to California residents regarding direct marketing

Pursuant to California Civil Code Section 1798.83, residents of the State of California have the right to request from companies conducting business in California certain information regarding disclosure within the immediately preceding calendar year of that California resident’s personal information to third parties (and in some cases affiliates) for their direct marketing purposes. Alternatively, the law provides that a company may comply, as Vertolo does, by disclosing in its privacy policy that it provides consumers with a choice (opt-out or opt-in) regarding sharing personal information with third parties and affiliates for those third parties’ and affiliates’ direct marketing purposes, and information on how to exercise that choice.

In order to honor our vow of customer first simplicity, the preceding paragraph is not applicable as, at this time, we do not share personally identifiable information with third parties or affiliates for those third parties’ or affiliates’ direct marketing purposes. If we do so in the future, Vertolo will provide you with a choice prior to sharing your personally identifiable information with third parties and affiliates for their direct marketing purposes. If you do not opt-in or if you choose to opt-out at the time Vertolo offers that choice, we will not share your information with that identified third party or affiliate for its direct marketing purposes.

If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request to the following email address: or write to us at the following mailing address. You must put the statement “Your California Privacy Rights” in the subject field of your e-mail or include it in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state and zip code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information. Please note that we are only required to respond to one request per customer each year.

Do-Not-Track signals

  • A Do Not Track (DNT) standard has not been adopted to this day, and therefore Vertolo doesn’t use DNT signals.
  • Vertolo doesn’t authorize the collection of Personal Identifiable Information (PII) from our members on Vertolo for third party use through advertising technologies without separate member consent.

To learn more about DNT and Vertolo’s DNT practices, please read on:

On September 27, 2013, California Governor Jerry Brown signed into law A.B. 370, amending the California Online Privacy Protection Act (CalOPPA) to require website operators like Vertolo to disclose how Vertolo responds to DNT Signals; and whether third parties collect personally identifiable information (PII) about users when they visit Vertolo.

Do Not Track (DNT)

What is DNT?

DNT is the concept that has been promoted by regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.

What is a DNT signal?

Currently, various browsers (including Internet Explorer, Firefox, and Safari) offer a DNT option that relies on a technology known as a DNT header that sends a signal to websites visited by the browser user about the user’s DNT preference. You can usually access your browser’s DNT option in your browser’s preferences.

Is there a DNT technology standard?

The World Wide Web Consortium (W3C) has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. While some progress has been made on this issue, it has been slow, and to date no standard has been adopted. Without an industry standard for DNT, users cannot know how any given company abides by a DNT signal they receive from browser headers. Vertolo is committed to remaining apprised of the W3C efforts to develop a DNT standard.

How does Vertolo respond to the signal?

Vertolo takes privacy and security very seriously, and strives to put our members first in all aspects of our business. With regard to DNT, Vertolo currently doesn’t respond to DNT signals in browsers because no DNT standard has been adopted, as noted above.

What about JavaScript buttons like Share on Vertolo?

When members visit websites that contain JavaScript buttons (“plugins”), like Vertolo’s Share button, we receive plugin impressions that we depersonalize in a short period of time. When members interact with our plugins (for example, sharing articles on Vertolo), we keep this information to improve their, and others’ Vertolo experience.

Does Vertolo share members’ personally identifiable information with third parties (like advertisers and ad networks)?

Simply put, No. Our customers come to Vertolo to find connections and collaborators, and validate their impact on the world and we simply don’t see any value to you, our customers, of sharing your PII with advertisers or ad networks.

In the DNT context, however, Vertolo doesn’t authorize the collection of PII from Vertolo customers through advertising technologies deployed in ads that may appear on Vertolo without separate consent.

See more at:

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify the users via email, or preferred method of communication.
We will notify the users via in-site notification.

Limitation of liability

Under no circumstances, including but not limited to negligence, shall we be liable for any special or consequential damages that results from the use of, or the inability to use, the website and the materials in it. Without derogating the aforementioned, in no event shall our total liability exceed the amount paid by you, if any, for accessing the site.


We do not knowingly collect personal information from children under 13. No-one under age 13 may provide any information to or on the Site. If you are under the age of 13, do not register on the Site or use or provide any personal information on or through the Site, including your name, email address or any screen name or user name you may use.

Contact us

If there are any questions regarding this privacy policy, you may contact us using the information below.

San Diego, CA